Rethinking and redesigning the famous Italian architecture magazine Domus.
Following the several redesigns (Ettore Sottsass, Alan Fletcher, Simon Esterson), the new Domus was launched in April 2008. Concept, Project Lead, Design, Creative and Art Direction, Milano, 2008 – with Flavio Albanese and onlab
Every cover was kept free from architecture and text. Wrapping and cover were both designed as a composition – the overlapping of their two images produces a third. The image vanishes with the act of unwrapping the magazine.
Monthly supplement – a magazine within a magazine. Each issue was developed differently and according to the particular topics.
A magazine which no longer accepts disciplines and knowledge packed in watertight compartments. Full transparent balance of form and content, interior and exterior. Its mix and match of ideas and hints, emotional explorations and experiences perfectly mirrors the sensitivity and aesthetics of this third millennium’s global society.
Contents are organised according to intertextual and intervisual relations rather than according to a fixed chapter structure. Each issue works with a basic motif and its variations to create a distinct jazz-like rhythm and flow.
Infographics working as index, reflecting the magazine’s content based on the published architecture. Collection of physical data, providing an average and overview over the buildings and projects displayed in the magazine – and through the successive issues.